Informed product marketing for embedded computing businesses.

“Marketing is having what you can sell. Sales is selling what you have.”

— anonymous

Whether you need market research, product marketing, business development or e-marketing services for your embedded computing business, Embedify has the experience and resources to help. We focus on the basics of marketing — understanding, attracting and keeping "customers" described through user persona and their expressed market problems.

Creating successful offerings

In building an offering from strategy to products and services, we follow a framework for marketing developed by Pragmatic Marketing, with 6 phases as shown below. In most cases, we begin with a thorough, objective Market Analysis, followed by a Marketing Plan and Product Strategy and Planning.

Market Analysis

Distinctive Competence
Market Research
Market Problems
Technology Assessment
Competitive Analysis

Quantitative Analysis

Market Sizing
Product Performance
Operational Metrics
Win/Loss Analysis

Product Strategy

Business Case
Buy, Build or Partner
Thought Leaders

Product Planning

Positioning
Sales Process
Market Requirements
Product Roadmap
User Personas
The upper phases shown in the framework diagram are strategic, while the lower phases become more tactical.

We can work with you throughout these phases and will adjust emphasis depending on your situation.

Program Strategy

Marketing and Launch Plan
Customer Targeting
Market Messages

Sales Readiness

Collateral and Sales Tools
Presentations
Channel Training
Competitive Write-Up