Informed product marketing for embedded computing businesses.

About Embedify, LLC

Embedify teams two of the leading product marketing professionals in the embedded computing industry.

Jerry Gipper

Jerry's photo

Jerry Gipper is co-founder of Embedify and began his career in the embedded computing industry in 1981. Since that time, he has held a variety of positions in systems engineering, sales, product marketing, business development, and strategic planning. His technology and marketing experience spans VMEbus, PMC, CompactPCI, AdvancedTCA, and various embedded motherboard technologies utilizing a variety of embedded microprocessors and real-time operating systems.

During his career at Motorola, Jerry had the leadership product marketing role in the worldwide rollout of over 25 major and very successful product lines, several of which received industry recognition.

Strategic planning is one of Jerry's strengths. He spent several years leading a team responsible for the overall business development and long range strategic planning at Motorola. Responsibilities included the evaluation of possible acquisitions and investments, market research, technology management, standards development, and alliance program development.

Jerry is recognized as a major industry authority in embedded computing products. He has written numerous articles and papers for the industry, spoken at various conferences, and has participated in an executive role with several key industry related associations, including the VMEbus International Trade Association (VITA), PCI Industrial Computers Manufacturers Group (PICMG), the Service Availability Forum (SAF), and the Embedded Linux Consortium.

Jerry received an Industry Achievement Award at the 2005 Bus and Board Conference for his many years of service to the VMEbus community. He holds a bachelor's degree in Computer Engineering from Iowa State University and a master's degree in Computer Engineering from San Jose State University.

Don Dingee

Don's photo

Don Dingee is co-founder of Embedify and has been marketing, selling and designing embedded computing products since 1982. An accomplished marketing professional offering a rare blend of marketing and technology insight, he has created successful strategies and new products, developed channels and built effective e-marketing.

Don's product experience includes 11 new embedded computing product launches, and he co-authored the EBX specification in 1997. He has industry-specific experience in defense/aerospace, industrial automation and printing, and has continuously developed business alliances with leading hardware and software companies worldwide.

Don also understands selling processes, having worked in direct field sales and in developing channels with distributors and manufacturer's representative firms worldwide.

Communication is one of Don's strengths, and he is a featured spokesperson and author as well having a marketing communications and Internet background. He managed a corporate website for several years, founding and leading a team built from a combination of IT and marketing communications professionals. He continues to build websites and create e-marketing tools for Embedify and its clients.

Before co-founding Embedify, Don's career featured leadership positions in marketing and sales at the Motorola Computer Group and design and new business acquisition roles at General Dynamics. He has a patent for his work in designing a data interface to the Stinger RMP missile system.

Don holds a master's degree in Electronic Engineering from the University of Southern California and a bachelor's degree in Electronic Engineering from Cal Poly Pomona.