Insights into better marketing

Your distinctive competence is what sets your company apart. In a phrase, it defines your ability to deliver value to the marketplace, and it isn't a fluffy marketing tag line but instead is a real statement of capability that can be proven. Most importantly, it should reflect the impression that is formed in your customer's mind about what you are: why are you special, and why should they care? (full story)

You've probably joked about this: "Build it, and they will come." This rarely works for baseball diamonds in corn fields, and almost never is a good idea for designing and marketing products and services. Your customers know what problems they need solved, and if you understand these market problems and target them with your solution you'll be able to turn your ideas into revenue easier. (full story)